Many people think of the digital age and the technology to come as the end to life as we know it, especially when it comes to certain brands or industries. The collapse of brick-and-mortar stores is a fear many harbor. Big brother comes to mind. Robots taking over jobs is an AI detractor's bread and butter. This begs the question – Should we fear and resist a digital future? Or, does a digital future give us the opportunity to grow, change and do better?