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Monthly Archives: November 2018

Readdressing Dormant Customers through Creative Reactivation Campaigns

-by Caleb Foreman As marketers, we look at the communications we make through rose-colored lenses. Honestly, who could blame us? We dig tirelessly for insights, carefully craft strategic approaches, painstakingly construct authentic messaging and refine round after round of creative revisions to ensure a result that’s note perfect. The final product is a carefully packaged […]

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Personalization, Fast and Slow

– by Guy Gouldavis A personalized experience over one that isn’t will generally be more meaningful to people. For it to have meaningful business value, companies face the dual task of both scaling personalization and deepening its application. More advanced undertakings such as omnichannel connectedness or immersive retail experience take significant marketing technology and personnel […]

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