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Monthly Archives: December 2018

So you want to evolve your brand’s voice

Or how to work towards sounding like a company comprised of humans, but not an actual human. -by Doug Sutherland There’s one word that brand-voice guidelines use more than any other. In fact, I’m not sure I’ve ever read a set of guidelines that didn’t feature this golden word. The word? Why, it’s conversational of […]

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