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Personalization, Fast and Slow

– by Guy Gouldavis A personalized experience over one that isn’t will generally be more meaningful to people. For it to have meaningful business value, companies face the dual task of both scaling personalization and deepening its application. More advanced undertakings such as omnichannel connectedness or immersive retail experience take significant marketing technology and personnel […]

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5 key traits of courageous brands

– by Doug Sutherland Real quick, let’s make a clear distinction off the top. This article is going to be about the traits existent in courageous brands as it pertains to their marketing efforts. Philanthropy, worker compensation, making investments that are socially and/or environmentally conscious, all those things are certainly courageous, but that stuff should […]

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