LOYALTY BEYOND THE PROGRAM Structured points and discount programs are great for keeping up but to get ahead companies need to evolve their approach to loyalty programs and strategies with a focus on “unstructured loyalty.” Grounded in customer data and creativity, unstructured loyalty initiatives influence and encourage customer loyalty empiricism and great experiences — without […]

HOLISTIC. EMPIRIC. AWESOME. Loyalty isn’t bold enough anymore. It doesn’t draw blood. Doesn’t excite the senses. Too many years spent as an abstract idea of a vague notion of customer devotion. Obliterated from the contemporary marketer psyche by today’s splashier tactics: madtech, programmatic anything, real-time anything, predictive anything, machine learning-anything, software-defined anything. A shame, considering […]