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Loyalty

UNSTRUCTURED LOYALTY: On-demand Webinar

LOYALTY BEYOND THE PROGRAM Structured points and discount programs are great for keeping up but to get ahead companies need to evolve their approach to loyalty programs and strategies with a focus on “unstructured loyalty.” Grounded in customer data and creativity, unstructured loyalty initiatives influence and encourage customer loyalty empiricism and great experiences — without […]

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Unstructured Loyalty

HOLISTIC. EMPIRIC. AWESOME. Loyalty isn’t bold enough anymore. It doesn’t draw blood. Doesn’t excite the senses. Too many years spent as an abstract idea of a vague notion of customer devotion. Obliterated from the contemporary marketer psyche by today’s splashier tactics: madtech, programmatic anything, real-time anything, predictive anything, machine learning-anything, software-defined anything. A shame, considering […]

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