Personalization, Fast and Slow

– by Guy Gouldavis A personalized experience over one that isn’t will generally be more meaningful to people. For it to have meaningful business value, companies face the dual task of both scaling personalization and deepening its application. More advanced undertakings such as omnichannel connectedness or immersive retail experience take significant marketing technology and personnel […]


5 key traits of courageous brands

– by Doug Sutherland Real quick, let’s make a clear distinction off the top. This article is going to be about the traits existent in courageous brands as it pertains to their marketing efforts. Philanthropy, worker compensation, making investments that are socially and/or environmentally conscious, all those things are certainly courageous, but that stuff should […]


The Ripple Effects of Nike's Calculated Risk

– by Caleb Foreman Controversy. Praise. Vitriol. Adulation. Nike’s latest anniversary ad campaign contained all the ingredients necessary to pique the attention of a nation where social debate and polarizing opinions have become the daily fare of talking heads and social feeds. Was this a courageous example of a brand taking an authentic stance on […]


Trust (not greed) is good.

100 years ago, Wall Street was an unregulated bonanza, where regular folks got rich, the rich got richer, and swindlers gorged themselves on the mania that made the era roar. A few financial crises later, and The Wall Street Journal are only half-joking in referring to big banks as “regulated utilities,” in light of the heavy […]