UNSTRUCTURED LOYALTY: On-demand Webinar
LOYALTY BEYOND THE PROGRAM
Structured points and discount programs are great for keeping up but to get ahead companies need to evolve their approach to loyalty programs and strategies with a focus on “unstructured loyalty.” Grounded in customer data and creativity, unstructured loyalty initiatives influence and encourage customer loyalty empiricism and great experiences — without a structured give and get. Loyalty is an emotion, why treat it like a transaction?
Listen to renowned Forrester analyst Emily Collins, and our own John Mullin as they dissect the loyalty landscape and dig in to:
- New laws of unstructured loyalty
- Shocking truth about loyalty programs
- Emerging research on unstructured loyalty