We use data to connect brands with customers and drive profitable behaviors. Contact us when you want the confidence that comes from direct response marketing designed to improve performance and mitigate risk.

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Our Beliefs

In today’s world where data streams from daily life so fast that the total accumulation of the past two years – a zettabyte – dwarfs the prior record of human civilization. All is part of the data mosaic that will challenge you and embolden your customers.

We believe more data means more human. We use identifiable and anonymous data, applied analytics with customer intelligence and empathy to combine, profile and interpret instantly a dynamic and meaningful Journey of One ™ based on a series of pre-defined rules, logic and computational decisions. The result is personalization and testing at scale across individual journeys and touch points that drive:​


Efficiency via direct response strategies that leverage mass precision delivery and data-driven insights to optimize investment across acquisition, retention and cross sell opportunities.


Effectiveness via a deep understanding of individual journeys and leveraging unified behavioral clusters that enhance the relevance and resonance of our messages.

Creative excellence

Creative excellence via our unified insights and intent driven programmatic creative work that enables addressable content for both identifiable and anonymous customer profiles.

Our Work

Data makes incredible results look even better

Whether it’s developing Creative With Purpose or applying analytical ingenuity to create a comparable metric that measures various marketing investments traditionally regarded as being impossible to measure, we’re an agency more focused on outcomes than outputs.

Our Approach

Engineered for success

We’re a customer relationship marketing agency that blends math with a human touch, and creative with data, to deliver a hybrid CRM offering that maximizes returns across the customer experience and marketing spend. We pull off this magic act by leveraging our expertise in three key areas:


The expression of imagination. Fueled by data-driven insights and gut instinct, we find creative, persuasive ways to make people act by giving the work a sense of immediacy and urgency.


The application of science. Using a proprietary mix of advanced analytical tools for real-time marketing accountability, we find significant bottom-line improvements that drive marketing ROI.


The implementation of possibility. We design, develop, manage and integrate marketing technology platforms through our common-sense API approach that’s flexible and scalable.


We believe all data is human. We combine Big Data and applied analytics with customer intelligence and empathy to create a meaningful customer journey. That’s how we create and deliver proven, scalable marketing solutions that drive engagement, loyalty and growth.


Everything we do has reason; every idea, concept, design or experience serves to persuade and convince people to act. Anything less is wasted effort.

Customer Understanding

We use data to shorten the distance between a brand and consumers; we want to truly understand what matters most to them in their daily lives.

Applied Analytics

We believe it’s not enough to examine data for insights. You must act upon those insights, preferably in an automated way.

Marketing Technology

There are no silver bullets or black-box solutions. Anyone who says otherwise is wrong. And probably selling silver bullets.


Data makes capabilities blend

By infusing analytics with customer relationship marketing, we humanize data to fix the broken links between the brand promise and the customer experience.


We impact every aspect of the customer journey—from acquisition and on boarding to cross-selling, retention and winback.

  • Strategy
  • Market Research
  • Life-cycle Management
  • Creative
  • Programmatic Creative
  • Creative Technology
  • Full-service Production
  • Experience Design
STRATEGIC Consulting

We align strategy with your goals and priorities, allowing us to identify and maximize new opportunities for a faster marketing ROI.

  • Marketing Investment Management
  • ROI Measurement & Strategy
  • Enterprise CRM Transformation
  • Customer Strategy
  • Marketing Optimization
  • Marketing Process Efficiency
  • Customer Insight Enablement
  • CRM Technology & Platforms
Analytics & Data

We provide a comprehensive understanding of your customers by collecting, organizing and optimizing both online and offline data.

  • Data Integration
  • Predictive Modeling
  • Insights
  • Decision Science
  • Measurement
  • Data Strategy & Sourcing
  • Applied Analytics
  • Complex Performance Tracking
Marketing Technology

We make your data work harder through our flexible and scalable customer marketing platforms, hosting services and more.

  • Hosted & Managed Services
  • Systems Integration
  • Insights Platform
  • Data Management Platform
  • CRM Systems
  • Programmatic Creative Platforms
  • Decision Management
  • Connected Recognition


Data makes delivery plug & play

Journeys of One
  • Customer Strategy
  • Experience Audits
  • Experience Design
  • Journey Analytics
  • ROI
  • HALO Social ROI
  • Campaign development
  • Omnichannel creative
  • Content Creation
  • Retail / POS
  • Social
  • Digital
  • Integration
  • Innovation audits
  • Implementation
  • Modeled Behavior
  • Segmentation
  • Tracking
  • Predictive
Data makes clients partners

Data makes platforms remarkable
Data makes partners coworkers

OUR People

Just a few of the individuals who make things happen for the right reasons

Mike McCartin




david selwood

Chief Analytics Officer

Todd Winters

Group Creative Director

Michael Radigan

SVP, Digital & Technology


SVP, Strategy & Planning

amy weaver

VP, Finance


We’d love to talk with you.

Tel. 972.443.7000

7850 North Belt Line Rd
Irving, TX 75063, United States

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