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WE DELIVER

CONFIDENCE

We are a CXRM and digital experience agency.
We use data to connect brands with customers
and drive profitable behaviors. Contact us
when you want the confidence that comes
from marketing designed to improve
performance and mitigate risk.

Learn more

We connect human outcomes
to business outcomes
through CXRM and Journeys of One™.

CHALLENGE

In today’s world where data streams from daily life so fast that
the total accumulation of the past two years – a zettabyte – dwarfs
the prior record of human civilization. All is part of the data
mosaic that will challenge you and embolden your customers.
We say bring it on.

OUR BELIEF

More data means more human

We believe more data means more human. We’re a customer relationship marketing agency that blends math with a human touch and creative with data, to deliver a hybrid CRM offering that maximizes returns across the customer experience and marketing spend.

We pull off this magic act by leveraging our expertise with identifiable and anonymous data, applied analytics with customer intelligence and empathy to combine, profile and interpret instantly a dynamic and meaningful Journey of One™ based on a series of pre-defined rules, logic and computational decisions. The result is personalization and testing at scale across individual journeys and touch points that drive efficiency, effectiveness, and creative excellence.

OUR PROCESS

OUR APPROACH

DATA SIMPLIFIES EVERYTHING WE DO

OUR WORK

Data makes incredible results look even better

Whether it’s developing Creative With Purpose or applying analytical ingenuity to create a comparable metric that measures various marketing investments traditionally regarded as being impossible to measure, we’re an agency more focused on outcomes than outputs.

OUR OFFERING

Data makes offerings blend

CXRM
Consulting

Journeys of One

Content Science

Experience Simplification

Execution

Applied CX

Messaging (Digital, Direct & Mobile)

Multichannel Creative & Production

ANALYTICS & DATA
Consulting

Marketing Investment Management

Customer & Business Intelligence

ROI Measurement & Optimization

Execution

Predictive Modeling

Performance Tracking & Measurement

Data Visualization

MARKETING TECHNOLOGY
Consulting

Data & Systems Integration

Data Strategy, Execution & Management

Marketing Automation & Asset Management

Execution

CX Engine

Web, Mobile & App Development

Database Development & Management

OUR TOOLKIT

Data makes tools plug & play

Experience Simplification

Gain knowledge of moments and experiences most valuable to growth of strong customer relationships

DATA IGNITION

Rapid connection of data and unveiling of customer intelligence

JOURNEYS OF ONE

Real-time machine mapping of millions of individual brand experiences

APPLIED CX

CX design framework fueled by customer intelligence

EXPERIENCE ENGINE

IInstant injection of intelligence, decisions and content to any channel delivering individualized experiences

CONTENT SCIENCE

Dynamic selection, assembly and optimization of smart content

MARKETING INVESTMENT MANAGEMENT

Holistic Marketing Investment Management, ROI and Optimization Architecture

RO1

Automated scoring of customer level ROI to pinpoint most valuable customers and areas of opportunity

CONTENT STUDIO

The right creative solutions across a wide range of video, motion, audio, 3D and computer graphics developed rapidly for a given client need

DIGITAL MESSAGING

Delivery platform, channel strategy, execution, optimization and enhancement of the customer experience with integrated email and digital messaging solutions

Data makes clients partners

Data makes partners coworkers

Data makes platforms remarkable

OUR PEOPLE

Just a few of the individuals who make things happen for the right reasons

Mike McCartin

CEO

TINA POSEY

President

david selwood

Chief Analytics Officer

GAVIN TWIGGER

Executive Creative Director

JOHN MULLIN

SVP, Strategy & Planning

JIM EDGETT

VP, Head of Digital Strategy & Transformation

amy Frier

VP, Finance

JOE HIX

VP, Head of Customer Experience/User Experience

CONTACT

We’d love to talk with you.

Tel. 972.443.7000

7850 North Belt Line Rd
Irving, TX 75063, United States

new business contact@javelinagency.com
portfolios careers@javelinagency.com
www.javelinagency.com