Close

WE ARE JAVELIN

Javelin is a CXRM agency connecting brands and customers through individualized communications and experiences.

We use data to uncover insights to create ideas that make people feel something so that they’ll do something. And we measure everything.

OUR BELIEF

We believe more data means more human. Every click, search, call, comment, share and rating provides insight into personal interests, patterns and desires. We use every bit of data available to create contextually relevant communications that become increasingly more human and, therefore, increasingly more effective.

We achieve business outcomes by prioritizing human outcomes.

STRENGTHS

Javelin fuses traditional CRM and CX offerings with advanced analytics and marketing acceleration services to deliver individualized, design-inspired communications and experiences. We consult and execute across each of our core strengths.

CXRM

With an unrelenting focus on the customer experience, we create Journeys of One — individualized journeys designed to remove friction and increase response, reimagined from the customer’s point of view and powered by one data set.

Customer insights
Journey mapping
Touchpoint analysis
Content strategy
Channel strategy
Creative development and distribution

Email
Mobile
Social
DRTV
Direct mail

ADVANCED ANALYTICS

Our left brain provides the foundation for our creativity and powers our clients’ ability to understand, monitor and optimize marketing performance. Our fluency spans customer-level analytics, macro-level ROI and LTV, and orchestration/automation.

Predictive modeling
Marketing ROI
Econometrics
Media mix optimization
Forecasting
Lifetime value
Test design
Performance tracking
Automated optimization

MARKETING ACCELERATION

For magic to happen onstage, everything has to work correctly backstage. We help our clients ensure systems are designed well, connected appropriately and functioning properly. We focus on managing and automating data systems to accelerate marketing performance.

Database development and management
Systems integration
Marketing automation
Data process integration and governance
Data augmentation
Digital asset management,
content classification and governance

OUR APPROACH

OUR WORK

Whether it’s developing creative with purpose or applying analytical ingenuity to create a comparable metric that measures various marketing investments traditionally regarded as being impossible to measure, we’re an agency more focused on outcomes than outputs.

OUR PEOPLE

Just a few of the individuals who make things happen for the right reasons

Mike McCartin

CEO

TINA POSEY

President

DAVID ANDERS

‎EVP, Business Development & Strategic Alliances

david selwood

Chief Analytics Officer

GAVIN TWIGGER

Executive Creative Director

JOHN MULLIN

SVP, Strategy & Planning

JIM EDGETT

VP, Head of Digital Strategy & Transformation

amy Frier

Chief Financial Officer

JOE HIX

VP, Head of Customer Experience/User Experience

CONTACT

We’d love to hear from you.

Phone 972.443.7000

7850 North Belt Line Rd
Irving, TX 75063, United States

new business contact@javelinagency.com
portfolios careers@javelinagency.com